Some of these creative design houses have closed while others have changed their image by bringing in new and more modern thinking entrepreneurs.
Models of the 1940s and 1950s were considered to be not only glamourous but beautifully shaped - their waists were a natural 20 inches but they also had natural curves that complimented their small waists. And their professionalism both in their private lives and in the modelling world were so admired as to be copied by young girls from every walk of life.
Fast forward to the 1990s and 2000s and models were expected to be stick thin. The problem with this is that many began to show signs of abnormal shapes as well. Skeletal comes to mind as a description.
But lately there's something else occurring. Take Ioana Spangenberg as an example. This woman has a 20 inch waist but can she be favourably compared to the 1950s and 1960s models?
A recent photo of a model showing one of the latest Lauren garments from the Autumn collection also looks as though she is "starved". What has happened to healthy looking arms and legs, not to mention busts and butts with a bit of flesh?
But now look at 2012 - we have a new young model who is gracing the scene - Lucy Moore, the new face of Ann Summers. She has curves in all the right places.