Why did Myer ever stop the BIB label? It wasn't because there weren't enough customers or potential customers. It wasn't because the clothes didn't meet our needs or our wishes. It wasn't because they were too expensive (well - maybe it was sometimes when our budget had been really stretched for one reason or another). There's never been an intelligent reason given for no longer stocking this line of clothing.
But recent news indicates that Myer are bringing back the label, as well as another called Leona+. In the meantime take a few minutes and watch this video re-introducing the BIB label.
The original Aussie self-esteem initiative, born 1991, for ALL women.
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