There's been a flurry of activity here with the Buy Nothing New campaign for October. In fact the concept has been so popular that many participants have made a conscious decision to follow the principles all year round. What is so good about this is that, as far as the pre-loved garment market is concerned, it can not only be ongoing but increase in ways of utilising the Buy Nothing New principle.
"Second-hand" for some reason of another has taken on a negative thought in many people's minds. It's as though being "second-hand", it should only be relegated to the waste bin. I guess it all comes down to the way you think about things.
For instance - you may go into a leading boutique and buy a highly priced garment which in your thinking is "new". Has it ever occurred to you that that particular garment may have been bought by someone else, taken home, tried on, and then returned to the boutique as being "unsuitable"? It does happen you know.
As a comparison you enter one of the major Charity Stores, such as St Vinnys, Brotherhood of St Laurence or one of my favourite haunts, the Salvation Army Thrift shops or Family Stores, and you are surrounded by, in many cases, absolutely new garments that have never been worn. They still retain their swing tickets, and they have been carefully and lovingly checked and rechecked as being squeaky clean without any blemishes, by professional people within these organisations before being distributed to the store outlets.
Even obvious second-hand clothes have been dry-cleaned, buttons sewn on, hems and sewing checked, and presented in such a way that you don't "see" the second-handedness of the garment, but that it is something that appeals to you, that fits you, and more often than not, is totally affordable. And in many cases, these garments are priced so low that they shouldn't be missed!
I read in a national newspaper that three mature aged ladies had bought themselves lovely pre-loved wedding gowns which they have had altered, and which they intend to wear to the Melbourne Cup! "We said to each other, let's dress up! And none of us had ever been dressed as brides when we married, so this was a great opportunity!"
Women who were born during and following the Second World War, and indeed their children, grew up with what used to be termed, "hand-me-downs". There was never a thought that they were not appreciated and in fact many times a garment such as this became a firm favourite. These garments would never have been afforded, but with the advent of passing one garment to another person, meant that each was given the opportunity of having nice clothes to wear. And for many women, that continued throughout their married lives, when money was tight - and let's face it, money is tight in many families all the time, not just occasionally.
So there are many reasons why the Buy Nothing New campaign has been a success - of course to many of us it's been a way of life for a long time.